Data volume is increasing exponentially across the globe. Companies depend on experts in business analytics to make data-driven decision. As the demand for business analysts rises online, a degree in business analytics can prepare students to meet the increasing demand in the various industries.

A business can make use of its data to identify growth opportunities, as well as improving the efficiency of existing operations. For instance, by identifying the areas where a particular group of people spend their money the most often, companies can create products or services that appeal to those areas and improve the relationship between the brand and consumer. Business analysts gather information about consumer habits and use it to improve strategies for marketing.

Predicting performance changes over time, be it seasonal or annual, on a larger-scale, is another important aspect of business analytics. With the right data, companies can plan for these changes and anticipate the need for additional resources, such as new marketing campaigns or increased staffing during peak seasons. Business analysts can also forecast the amount of inventory that a company will need to order from suppliers, which helps to reduce wasted warehouse space and boost sales.

Business analytics professionals use various software tools to perform analysis of data, reporting and data collection. Many of these tools are available for free, including well-known programs like Microsoft Excel, which is utilized by nearly all BAs to track requirements management and storage of data, as well as data manipulation. Balsamiq Axure, Balsamiq, Tableau, PowerBI and Bokeh are all well-known tools for wireframes.